Privacy Policy
This Privacy Policy explains how Adloomi ("Adloomi", "we", "us") collects, uses, and protects information in connection with our performance marketing operations and our use of third-party advertising platforms.
1. Who we are
Adloomi is a performance marketing company specializing in user acquisition for mobile games and applications. We operate our own advertising campaigns across major advertising platforms.
2. Information we process
In the course of running and analyzing our advertising campaigns, we process:
- Aggregated advertising performance data — spend, impressions, clicks, installs, and cost-per-action metrics — retrieved from our own advertising accounts.
- Campaign and creative configuration data associated with the campaigns we manage.
- Business contact information voluntarily provided to us (for example, when a partner emails us).
We do not collect personal information from visitors to this website beyond what is strictly necessary for basic site operation. We do not sell personal data.
3. Use of advertising platform APIs
We integrate with advertising platform APIs (including the TikTok Marketing API) solely to retrieve performance metrics and manage the advertising accounts that we own and operate. Access tokens and credentials are stored securely on our own servers and are used only for these internal reporting and campaign management purposes. We do not use these APIs to access data belonging to unrelated third parties.
4. How we use information
- To monitor and report on the performance of our advertising campaigns.
- To optimize budget allocation and improve return on ad spend.
- To maintain and secure our internal reporting systems.
5. Data sharing
We do not share advertising performance data or credentials with third parties, except with trusted service providers who help us operate our infrastructure and who are bound by confidentiality obligations, or where required by law.
6. Data retention and security
We retain data only for as long as necessary for our reporting and operational purposes. We apply appropriate technical and organizational measures to protect the information we process against unauthorized access, disclosure, or loss.
7. Your rights
If you believe we hold information relating to you and wish to exercise any applicable rights, please contact us and we will respond in accordance with applicable law.
8. Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above.
9. Contact
For any privacy-related questions, contact us at [email protected].